Wan 3.0 is Alibaba's next-generation AI video generation model, producing cinematic-quality video from text, image, audio, and video inputs — with synchronized audio and multi-shot director control in a single generation pass. It is available through the wan.video platform and API.

Does Wan 3.0 support 4K output?

Yes. Wan 3.0 generates natively at 4K in Pro mode, and 1080P in Standard mode. Both resolutions support 16:9, 9:16, 1:1, and 4:3 aspect ratios.

What is Identity Lock in Wan 3.0?

Identity Lock saves a character's visual profile after the first generation. Any subsequent generation calling that profile produces the same character in a new scene, solving character drift across separate video generation sessions.

How does Wan 3.0 compare to Kling 3.0?

Wan 3.0 leads on generation length (30 sec vs 15 sec), cross-session character memory, brand color control, and multilingual text rendering. Kling 3.0 leads on Motion Control precision and ELO benchmark scores as of early 2026.

How does Wan 3.0 compare to Runway Gen-4?

Runway Gen-4 offers stronger integration with Premiere Pro and DaVinci Resolve and better image-to-video quality for short clips. Wan 3.0 leads on generation length, native audio in every output, and multilingual text rendering.

Wan AI · Next-Generation Video · Built for Production Teams

Wan 3.0 AI Video Generator

Q: How is Wan 3.0 different from Wan 2.7?

Wan 3.0 adds native 4K output, 30-second generation, and cross-session Identity Lock — none of which are available in Wan 2.7. The reference input system expands to 12 assets and video continuation generation is new.

Q: Is Wan 3.0 open source?

Wan 3.0's commercial model is API-only and closed. A lightweight distilled version may be released under Apache 2.0. The 14B+ production model remains closed. Check the Wan-AI Hugging Face organization for open weight releases.

Q: How long can Wan 3.0 videos be?

Wan 3.0 generates up to 30 seconds per pass in Pro mode and up to 15 seconds in Standard mode. Video continuation is available to chain clips into longer sequences while maintaining character and scene consistency.

Q: Does Wan 3.0 generate audio automatically?

Yes. Every Wan 3.0 generation includes synchronized multi-track stereo audio — dialogue, ambient sound, effects, and music — produced in the same pass as the video. No separate audio tool is required.

Q: Can I use Wan 3.0 for commercial projects?

Yes. Both Standard and Pro plans include a commercial use license. Generated content belongs to the creator and covers advertising, client work, branded content, and commercial distribution.

Q: What inputs does Wan 3.0 accept?

Wan 3.0 accepts text prompts up to 3,000 tokens (English and Chinese), up to 9 reference images, up to 3 reference video clips, and up to 3 reference audio files — all in a single generation using @reference syntax.

Generate video up to 1080P with synchronized audio from text, image, audio, or video input — in one pass. No stitching. No separate audio session. No post-production assembly.

Prompt*

Prompt Extend

Negative Prompt(optional)

Resolution

Duration

Aspect Ratio

Audio Upload(optional)

Upload audio file

MP3, WAV · max 50 MB

Preview

Text to Video720p · 16:9 · 5s

Your video will appear here

Configure the form on the left, then click Generate Video.

Example prompt

A cinematic aerial shot of a futuristic city at golden hour, 4K, ultra-realistic

Estimated cost

10 Credits(2 cr/s × 5s)

Overview

What Is Wan 3.0?

Wan 3.0 is Alibaba's all-in-one video generation model. It supports reference, editing, replication, and driving workflows, with image, text, video, audio, document, and web-page inputs and native audio-visual generation.

It supports video generation up to 30 seconds, production-oriented consistency for characters, subjects, products, props, voices, spaces, and styles, and unified direction across characters, scenes, camera, dialogue, and sound.

See all Wan 3.0 features

New to AI video? Start with the step-by-step guide or read the in-depth review before your first generation.

Production Capabilities

Wan 3.0 Features

Video Generation

Video Generation Up to 1080P

Wan 3.0 supports video output up to 1080P, the highest resolution tier currently listed on the official release page.

30-Second AI Video — Full Clip, One Generation

Generate up to 30 seconds in a single run with character and scene continuity from start to finish. Removes the need to stitch shorter clips together in post.

First-Frame and First-and-Last-Frame Workflows

Supported Wan 3.0 workflows include first-frame and first-and-last-frame generation for guiding the opening and ending of a video. Available controls vary by workflow.

Direction & Control

Camera and Narrative Direction

Direct characters, scenes, camera, dialogue, and sound within supported Wan 3.0 workflows. The official release does not publish a fixed maximum number of shots or per-shot parameter set.

Multimodal Input — Combine Text, Image, Audio, and Video

Use image, text, video, audio, document, and web-page references to guide subjects, motion, style, sound, and story context. Supported combinations and limits vary by workflow and access method.

Audio

Native Audio-Visual Generation

Wan 3.0 supports native audio, dialogue, sound effects, and synchronized audio-visual generation in supported workflows.

Multilingual Dialogue and Lip Sync

Official Wan 3.0 demonstrations include multilingual dialogue and synchronized lip movement. Language availability and results vary by workflow and input.

Consistency & Editing

Character and Subject Consistency

Maintain characters, subjects, products, props, voices, spaces, and styles across supported generation workflows using appropriate references and prompts.

AI Video Editing

Edit and transform video content through Wan 3.0's supported all-in-one editing workflows. Available editing controls depend on the selected workflow.

See every capability in action — learn how to write prompts that unlock these features, or open the Wan 3.0 AI Video Generator and run your first generation now.

Version Upgrade

Wan 3.0 vs Wan 2.7 — Full Comparison (2026)

The table below compares Wan 3.0 and Wan 2.7 across all major production features.

Feature	Wan 2.7	Wan 3.0
Max Resolution	1080P	Up to 1080P
Max Duration	15 seconds	30 seconds
Multi-Shot Control	Limited	Camera and narrative direction
Reference Inputs	Limited multi-image	Image, text, video, audio, document, and web-page references
Video Continuation		First-frame and first-and-last-frame workflows
Character Memory	Per-session only	Character and subject consistency
Regional Editing	Basic	Video editing workflows
Lip Sync Precision	Basic	Multilingual dialogue and lip-sync demonstrations
Native Audio		Native audio-visual generation

Wan 3.0 supports video generation up to 1080P and 30 seconds. It also expands reference, consistency, audio-visual, direction, and editing capabilities for supported workflows. For a hands-on breakdown of every feature tested, read the full Wan 3.0 Review.

Model Comparison

Wan 3.0 vs Sora, Kling 3.0, and Seedance 2.0 (2026)

For a deeper breakdown, review the published capabilities of Wan 3.0 and the compared models using current official sources.

Quick Start

How to Use Wan 3.0 — Generate Your First Video in 3 Steps

Create video up to 1080P with synchronized audio using the inputs and settings available in the selected workflow — no software installation required.

Write Your Prompt and Add References

Describe the scene, camera movement, character actions, and audio direction. Add the image, video, audio, document, or web-page references supported by the selected workflow. Reference limits and input methods vary by access method.

Set Resolution, Duration, and Shot Structure

Choose from the resolutions, durations, aspect ratios, and generation workflows currently available. Official Wan 3.0 output supports up to 1080P and 30 seconds; available settings may vary by workflow and service configuration.

Generate, Refine, and Export

Submit the generation and review the audio-visual result. Use the editing controls and download options available through the selected workflow and service.

Pro tip: Describe clearly how each uploaded reference should influence the subject, motion, style, or sound. Follow the reference naming and ordering shown in the selected workflow rather than assuming one universal syntax.

Ready to follow the steps live? Open Wan 3.0 AI Video Generator — no software to install. Try it free — no credit card required.

For a deeper walkthrough covering every generation mode, read the complete how-to-use guide, and for prompt-writing tips that get the most out of the model, see the Wan 3.0 prompt guide.

Sample Outputs

Wan 3.0 Video Examples — Real Outputs with Original Prompts

15s · Native Audio

Product Commercial — 15s, Native Audio

Wide shot of a glass perfume bottle on a marble surface, morning light raking across the label. Camera slowly pushes in. Cut to close-up of the cap being lifted, ambient sound of the bottle opening. Brand color: #D4A96A throughout.

Multi-Scene · 30s · Camera Direction

Short Film — Multi-Scene Narrative, 30s

Shot 1 [0–5s]: Establishing wide — empty diner at night, rain on windows. Shot 2 [5–10s]: Medium — woman slides into booth, wet coat. Shot 3 [10–16s]: Close-up — hands wrap around coffee mug. Shot 4 [16–21s]: Over-shoulder — she looks at the door. Shot 5 [21–26s]: Door opens, man enters. Shot 6 [26–30s]: Wide — they make eye contact.

1080P · 15s

Product Demo — 1080P, 15s

Slow-motion product reveal of a running shoe rotating on a pedestal. Studio lighting, white background, camera orbiting at 45-degree angle. High-speed fabric and sole detail visible. No audio.

12s · Multilingual Dialogue · Lip Sync

Multilingual Brand Ad — Lip Sync, 12s

Brand spokesperson in business casual, speaking directly to camera in Mandarin with English subtitles shown in frame. Dark blue background. Synchronized dialogue and lip movement.

9:16 Vertical · 15s

Social Content — 9:16 Vertical, 15s

Vertical 9:16 format. Young woman walking through a sunlit farmers market, shopping bag in hand. Handheld tracking shot from slightly behind. Natural ambient market sounds. Warm color grade.

Industries

Who Uses Wan 3.0 — Use Cases by Industry

Explore how prompts and supported references can be used for advertising, product content, film concepts, social video, corporate communication, and learning content.

ADVERTISING & AGENCIES

Advertising & Creative Agencies

Use prompts and multimodal references to develop advertising concepts up to 30 seconds, with synchronized audio and character, subject, product, and style consistency in supported workflows.

E-COMMERCE

E-Commerce & Product Marketing

Create a product hero video at up to 1080P using product images and creative references, with synchronized audio available in supported workflows.

FILM & CREATORS

Film Production & Independent Creators

Direct characters, scenes, camera, dialogue, and sound across continuous or multi-scene narratives up to 30 seconds, with consistency supported through appropriate references and prompts.

SOCIAL MEDIA

Social Media & the Creator Economy

Create vertical social-video content using the aspect ratios, resolution, motion, and audio-visual options available in the selected workflow. Review the result before publishing to each platform.

BRAND & CORPORATE

Brand & Corporate Communications

Create CEO messages, investor content, and internal announcements at up to 1080P using supported references and native audio-visual workflows.

EDUCATION & E-LEARNING

Education & E-Learning

Use scripts and supported references to create narrated learning content with a consistent visual subject. Official demonstrations include multilingual dialogue and lip synchronization, while language availability varies by workflow.

Simple Pricing

Wan 3.0 AI Pricing — Simple Plans, No Surprises

Credits are used by the Wan 3.0 video generator according to the model, duration, resolution, and workflow currently selected. Review the displayed credit cost and applicable terms before generating.

Starter

$9.9

100 credits · $0.099/credit

A lightweight one-time credit pack for trying the video generator.

Credit-based video generation
Available generation workflows
Available 720P and 1080P settings
Credit cost shown before generation
One-time credit pack

Pro

$29.9

330 credits · $0.091/credit

A one-time credit pack with a lower per-credit price than Starter.

Credit-based video generation
Available generation workflows
Available 720P and 1080P settings
Credit cost shown before generation
One-time credit pack

Scale

$49.9

600 credits · $0.083/credit

A larger one-time credit pack with a lower per-credit price.

Credit-based video generation
Available generation workflows
Available 720P and 1080P settings
Credit cost shown before generation
One-time credit pack

Max

$99.9

1,250 credits · $0.080/credit

The largest one-time credit pack with the lowest listed per-credit price.

Credit-based video generation
Available generation workflows
Available 720P and 1080P settings
Credit cost shown before generation
One-time credit pack

One-time credit packs. Any applicable taxes and credit-validity terms are shown at checkout or in the current service terms.

7-Day Refund

Stripe Checkout

Email Support

One-time purchaseCredit-based generationCurrent workflow accessEmail support

Not sure if Wan 3.0 is right for your workflow? Read the Wan 3.0 review before purchasing, or start with the free tier first.

FAQ

Frequently Asked Questions

What is Wan 3.0?

How is Wan 3.0 different from Wan 2.7?

Is Wan 3.0 open source?

How long can Wan 3.0 videos be?

Does Wan 3.0 generate audio automatically?

Can I use Wan 3.0 for commercial projects?

What inputs does Wan 3.0 accept?

What resolution does Wan 3.0 support?

When was Wan 3.0 released?

Need more help?

Our support team is ready to assist you with any questions about pricing or features.

Contact Support

Ready to start? Try Wan 3.0 free with no credit card required, or check Wan 3.0 pricing for one-time credit packs starting at $9.90.

Get Started

Generate Your First 4K Clip

Write a prompt, add supported references, choose the available settings, and generate video at up to 1080P with synchronized audio in supported workflows.

Try Wan 3.0 AI Video Generator Now →Read the Full Wan 3.0 Review →